Havas Dish Latino “Juego Bonito” (Producer)

Our communication strategy was to have DishLATINO own the passion of the fans and the beauty of the game by creating an archetypical persona for the Beautiful Game (or, “El Juego Bonito”), the moniker for which soccer is known throughout Latin America. This archetypical persona took the form of a samba dancer, a recognizable icon from the World Cup’s host country, Brazil. As with the beautiful game, the samba dancer was infused with the color, rhythm, motion, energy and passion of soccer.